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Radio show date 10-21-2022

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John C. Morley: (00:09)

Hi everyone. I'm John C. Morley, the host of the JMOR Tech Talk Show and inspirations for your life.

 

 John C. Morley: (01:01)

Well, hey everyone, it is John C. Morley here, and welcome to another fine edition of the JMOR Tech Talk show. Can you believe it, everyone? We are on just the second last Friday of October. Next week is the 28th, and that's Halloween. That means a week from this coming Monday, the 24th, which is the 31st, will be Halloween. All right, I want to share lots of great but new information with you. Many of you know I am a member of the International Press. I've written for many of my clients. However, I needed to get back into writing for my businesses. So I committed to starting doing that last week, and every week I now write close to three or four articles, about 600 to 1200 words. Definitely check that out at www.believemeachieve.com. There's so much great information that you'll want to check out and soak up all the great knowledge, subscribe to the newsletter on LinkedIn, and not.

 

 John C. Morley: (02:14)

All right, so before we get into, you know, our topic, I want to let you know that we have been looking for more guests, but I want to share with you that we just don't want any guests on the show. We want guests that understand that this is about values. This is about education. And if you understand that, you know what kind of guests we're looking for. We're looking for guests that want to make a difference in people's lives but are not looking to sell something or hard sell something. If you're looking to do that, our production team will probably reject your application. So if you have something serious, you can go to www.jmor.com, click on reach out today and apply because we'd love to talk to you if you have something important you'd like to share that's educational and a non-sales delivery.

 

 John C. Morley: (03:05)

All right, let's get into what we got to talk about. Our first topic for the evening is, yes, ladies and gentlemen, I've got it for you. Here comes “Texas Sue's Google Over biometrics.” What the heck is this all about? This is a breaking story. And apparently, Google had been collecting biometric data from Texas citizens. And this also included voice prints and records of face geometry with their nest Smart home gadgets and services, including Google Photos. And Google Assistant. Paxton says that Google faces penalties of up to $25,000 per violation. And quoting Paxton says, millions of Texans are likely affected. So Texas is also leading nine other states in an antitrust case that says Google is monopolizing online advertising. I want to quote Paxton once again, and he says that it's, it's another breathless lawsuit.

 

 John C. Morley: (04:27)

Google spokesperson Jose Costienda said in a statement that we would set the record straight in the court. Will you set the record straight, or will you just confuse people? I think that's something that needs to be understood because if you if you're setting the record straight or are you confusing people? Because if you're confusing people, then it's going to be very interesting what happens in court. And I can tell you right now that it's a problem. It is definitely a problem. And I will tell you that, you know, people out there are literally going to lie about this. I mean, they're going to lie about it. There's not too much we can do about it, but they're going to lie about it. And when they lie about it, I think it will make things harder for many people, right?

 

 John C. Morley: (05:39)

It's going to make things really hard. And so, unfortunately, Google is a conglomerate; you know, they're an advertising company. I've always asked you, when you get something for free, or if you're getting some convenience services, are you aware of the security breaches that may be happening or the risks and exposure of your PI, your personal information, and in the HIPAA market? You see, all these companies care about is PHI, personal health information, and big data. They care about the fact that they're going to make billions of dollars off of your data. I mean, they don't see you as a person. They see you as a number, and that number has a lot of data that they know they're able to sell to the highest bidder.

 

 John C. Morley: (06:42)

I think it's terrible. And the Texas Attorney General filed a privacy lawsuit against Google this past Thursday, accusing the internet company of collecting Texan's facial and voice recognition information without their explicit consent. This man, known as Ken Paxton, the State Attorney General, said that Google had violated a state consumer protection law that requires companies to inform citizens and get their consent before capturing their biometric identifiers, such as fingerprints and voice prints. And I quote a record of hand or face geometry. So violators of the law will face penalties of up to $25,000 per violation. And Mr. Paxton said, and I quote, Google had millions of users in Texans who were potentially affected. So Google seems wrong, but we have to wait until the courts handle that. But this isn't the first time, ladies and gentlemen, that Google, Meta, or Facebook has gotten in trouble with data.

 

 John C. Morley: (07:46)

And I think it just comes down to whether they can get away with this. And if they get away with it, are they going to keep getting away with it? Or are they going to get more than the slap because, you know, $25,000? I'll be honest with you, that may not be enough money to say to Google, Meta, or any of these companies that did something wrong. Maybe they need to be finding them, not 25,000, but maybe 10 million or 25 million. I think then maybe it might sink in. And I know what these bigger companies, millions mean more than thousands. And if we see the same effort happening with these big companies, then we need to turn it into billions. I'm really serious about this. They think because they have a few extra dollars, they could abuse the population, and they can abuse us. They can abuse the data, they can misrepresent it, and can confuse it.

 

 John C. Morley: (08:49)

They can say it was an index, right? They can say all kinds of crazy things, but they're lying at the end of the day. They're lying through their teeth, they know they're lying, and they have some really great attorneys that are going to manipulate and twist the truth into something that isn't close to what's happening. So I feel that we, as citizens, need to send messages to these companies. I think the conveniences are great. However, when we use convenience, and we don't know about the privacy policy, and we can't trust that privacy policy, we shouldn't use that device. That's, that's really where I have to say. So we'll keep you in the loop regarding what's happening with the lawsuit against Google from Texans. But as I said, other states, I'm sure, are going to follow suit. And you might say to me, John, you know what other states you know besides Texas are suing Google for exploiting their data?

 

 John C. Morley: (09:58)

And the question is something that is going to keep changing. Texas has always been a state that's been on top of things like this. Google has had a way of just doing what they want to do, closing an account. They don't have to give a reason. A quick story I want to share with you is there's another provider out there. I'm going to tell you the name eBay. Now, they've changed a lot, and I have to tell you that I went to sell something on eBay, listed the item, and then listed it with a reserve, don't do that. Well, they didn't tell me they didn't give me any warning, and then suddenly, I got this bill. So I went online and clicked a button, and I got right through to their tech support, and the guy said he was going to waive the bill, no problem.

 

 John C. Morley: (10:57)

But he says, you know, this is how it works now. I said, well, they should have a more clear indication on the screen that lets me, as the consumer or business owner, know that I'm going to be charged when I use the reserve listing. And reserve basically means that if you don't hit that amount of money, the item's not going to sell, but you're still responsible for that $50 or et cetera because of that. So I think that's a big problem. And so, about two weeks, the item was on there, and then it didn't sell. And so they said, okay, I am going to re-list it because, you know, well, when I re-listed it, it billed me the $50. I was very unhappy when the couple of days I needed to pay that bill.

 

 John C. Morley: (11:45)

I got a notice saying that the bill is due. Now, I tried to contact customer support. They said the bill was passed due. It was only a day. And once they suspended my account, they restricted it. I couldn't contact anyone at their 800 number, anyone. It was like they had this lockdown. So I said, okay, you guys want to play this, this big boy game, fine, I'm going to send a letter out to the district attorney general's office and several others, and it took a few weeks. Still, magically, my account got a message the other day saying thank you for my recent payment. And that was an automated system in the backend that somebody just credited. So I think they operate a little bit in the gray or the red. Google does it too. Meta does it some too. And they do it because of money and because they're big and can get away with it.

 

 John C. Morley: (12:36)

So my message to you about these companies is if you feel that you've been disadvantaged or if they've gone against your rights, just because you can't reach out and pick up a telephone like this, or they don't respond to your emails, write a letter, file a complaint with different authorities, and you're going to see that you're going to get a response. If you don't get a response with that, send a certified letter, send a FedEx letter. They hate that. And the more documentation you have, the more proof you've got, they ever try to send you to collections. And what really got me annoyed was that I had sent the letter a week before. Actually, I did it online, but when I was going to do this, they said the thing was past due. And I sent an email, and they said, oh, we're going to go ahead and credit your account.

 

 John C. Morley: (13:31)

And they never did. It was like you spoke to somebody from another country, and they really didn't do what they said. Now, if that person had done what they said, my account would've never gone into default. So they reinstated my account. Long story short, I'm probably not going to use eBay again. I may once or twice, but I just had a such a bad experience with the way they work, and they hound you as soon as the bills they want to get paid that day. I mean, it's insane. It's not even a net 30. So, I don't know. They're not the site they used to be. So that's just something I want to share with you. And I feel that you, as a consumer, have a choice as to which services you decide to use and not. So again, we'll keep you in the loop of more things like this, but don't feel that you can't get justice just because somebody hides behind an email, a telephone, or a website. You absolutely can. All right, another interesting topic I want to share with you tonight India's antitrust watchdog fined Google 116 million for abuse of the Android platform. Wow. Can you believe that? I mean, they're getting hit left. They're getting hit, right? A competition regulator of India this past Thursday ordered Alphabet Inc., Which is a division of Google, in case you didn't know to change its approach to its Android platform and find the US Tech Company 13.38 billion Indian Rupees, or 161.95 million, for anti-competitive practices.

 

 John C. Morley: (15:12)

So I think a lot of these foreign countries are waking up. As the United States of America, we need to realize that we have more power than we think. If these small, tiny countries and cities are complaining, we have much more power, and we could get that and more. So don't let these companies take advantage of you. Don't be somebody that says, oh gee, they're a billion-dollar company. I can never get my justice certs. You know, if you have proof that somebody's done something wrong to you, I don't care whether they're a dollar company, a billion dollar company, or a multi-billion dollar company, you need to complain. And if they don't respond, keep going up the chain until you get someone to listen. I mean, that's really what it comes down to. This could be a host of companies, whether it's e-commerce, whether it's a shopping site. It doesn't matter what it is. You just need to be responsive. Even insurance companies pull this game, you know, they don't realize, but then they make a mistake. And if you don't respond at X extra time, guess what? You're suddenly guilty. It's unfair.

 

 John C. Morley: (16:38)

It's unfair. And what we saw with this motion that happened in this fine is that India's not going to tolerate what Google was doing. Okay? And, you know, they have a sign that says, Google for India. You know, all these companies are so good at being politically correct. What does that mean? It means that they say the right things at the right times to make you believe, in other words, to be a con artist in a polite way, to con you into believing that they actually give a darn about you, your business, and your life. They don't. And so if they don't care about it and they abuse you, why wouldn't you want to get them fined? I mean, we have to teach these companies a lesson. I think that's the only thing that will stop them because if we keep playing games the way we are, they will keep walking over. You, I, and everyone else we care about so much.

 

 John C. Morley: (17:52)

So realize that when you're talking to somebody, if you don't get your messages, save them, be it, and make sure you hold them accountable. And when you hold them accountable, they will slowly come around and not apologize, but they will fix the situation. Sometimes they may not even tell you they fixed it. You'll just get an automated message like I did the other day, saying, Hey, thank you for your payment. I didn't make a payment. The right way Would've been to say, you know, dear Mr. Morley; we're sorry for the inconvenience that we have caused you. We see that you spoke to several reps, and one rep promised they were going to refund you. They didn't. Please understand that we're taking care of this right now and crediting you. And then bam. But no, they didn't do that. All they did was just send a credit.

 

 John C. Morley: (18:45)

So yes, they saw the problem, but it's their level of connection to the consumer, the customer, and the client. That's a big, big problem, Ladies and gentlemen. A really, really big problem. So when you are taken advantage of, I don't care if it's for a dollar or a billion dollars, say something, do something, complain, write a letter, okay? Do it online. And if that doesn't work, then you can get to the paper letters. But really do this because if you start to do this, these companies will realize they need to tighten their belts and stop playing games with you. Just because they have a few more dollars than you doesn't mean they should disrespect you. That's important. And this goes with Amazon. This could be Facebook. This could be Google, PayPal, any of your credit card companies, or shopping companies.

 

 John C. Morley: (19:41)

It goes for everyone. All right? All right, I've got another great topic for you. Meta Oversight Board can now apply a warning screen. Yes, they can apply. Meta Oversight board can now apply warning screens on content. Now, you might ask me, John, what the heck is that all about? Well, this has been an issue for a while, but Meta, Now being able they call it Meta's oversight board, can now apply warning screens. And so, what does it really mean in English? So when there's content that might be considered disturbing or disruptive to you, they could put a warning. And so Meta Platforms, Inc.'s Independent oversight board, said just this past Thursday it could decide on applying a warning screen starting this month. Okay?

 

 John C. Morley: (20:58)

Marking content is disturbing or sensitive. And the board, which already has the ability to review your user appeals to remove content, said it would be able to make binding decisions to apply a warning screen when I quote, leading up to or restoring qualifying content, including photos and videos, respectively. So, quote-unquote, since we started accepting appeals two years ago, we have received nearly 2 million appeals from users around the world. The board report said, still quoting, this demonstrates the ongoing demand from users to appeal meta's content moderation decisions to an independent body close quote. So I think this is saying, Hey, Facebook, hey, Google, you are not going to be able to run your own party. So if you don't like it, well, we've got a higher authority that now can be like a governing authority, not so much the government, but an unbiased party that actually is above you and can now put warnings on the screen, and they can even take care of appeals and, and reverse the situation on decisions where clients weren't treated fairly.

 

 John C. Morley: (22:11)

So I think that's really cool. The biggest problem I have with a lot of these companies is, you know, they outsource their work, and you get people on the phone, they don't know what they're talking about, they insult you to the nines. They can't even spell your city correctly. And then they tell you, you got to spend more money. I mean, what idiot is going to do that? That's what they're doing. They're hiring these people to tell you you need to spend more money. And when you spend more money, well, then you're going to get results. No, you're not. You're just going to spend more money, and then you're going to be more off, and then you're going to probably leave. I know one time I had a person when I told 'em I didn't want to work with them anymore, they called me back, and they apologized. And I said the only way you'll get me back is if you refund my money and give me double so I can spend it on ads.

 

 John C. Morley: (23:01)

They said, oh, I'm not at liberty to do that. I said, well, I guess our call's over then. Goodbye. You see, those words goodbye is very interesting. Now, I'm not saying that to be rude. I'm saying then to put your foot down. If you feel that you're working with a company like that, and they're walking all around you, and you know where you're going to be, and you know where they are right now, and you say, look, this is where we need to be. And if they're not even moving close to it, okay, goodbye. And they're like, well, wait. No, no, no, there's no wait. Goodbye. If you can't help me, goodbye. And I think the challenges, a lot of us, you know, are good-natured, and we don't really want to scream or yell. And I'm not saying to scream or yell, but what I am saying to do is we need to put our foot down.

 

 John C. Morley: (23:49)

I had a lady a few weeks ago from an agency, and she was being a little rude, and I said to her, look, I'm not able to help you with that right now. Oh, come on. Oh, come on. Oh, come on. Oh, come on. And finally, I put my foot down. I said, look, I'm putting my foot down now. And then I raised my voice. I say, you usually don't do it. And I say, no, this is not right. You cannot tell me what I should be doing. I tell you, and if this is the way you're going to treat me, this isn't right, and I'm not going to put up with it. So I think this is the problem. When companies are bigger, they think that they can do what they want, and they think they can name their price, and really, you have more power than you think.

 

 John C. Morley: (24:36)

All right, let's keep moving on. All right, how many of you remember floppy disks? I don't even know if I have one on my desk. I don't think I do the close I have in the cd, but when we think about floppy disks, a floppy disc, you probably remember there were two types of floppy discs. Do you remember that? We had the one, which was the five-and-a-half inch disc, and then we had the three-and-a-half, which is more common in recent years and could store 1.44 megabytes of data. And then, we also had the zip draws. Do you remember the zip disk? Those were so darn bulky, right? They were really, really bulky. So floppy disks or floppy disk is now obsolete. And it was composed of a thin and flexible disc of magnetic storage, medium in a square or nearly square plastic enclosure that was lined with fabric that removes the dust particles from the spinning disc, and floppy discs basically were there to store digital data. They could be read and written when the disc was inserted into a floppy disc drive called an FDD, and that was connected to the, instead of your computer, or was externally depending on what computer you had and type. And the first floppy disc invented and made by IBM had a dis diameter of eight inches, which is 203.2 millimeters which were just about five and a quarter inches. And then three and a half inches became the ubiquitous form of data storage and transfer into the first years of the 21st century, according to our facts from Wikipedia; thank you very much. So, floppy discs were so common in the late 20th century that many electronic and software programs continued to use the save icons that lock floppy disks well into the 21st century.

 

 John C. Morley: (26:41)

And floppy disk drives still have limited uses, especially with some legacy industry equipment. So I have a very interesting story I want to share with you. And that is a 1990 relic, the floppy disk, getting a second life at California warehouses. Now, you're probably saying, John, who the heck uses floppy disks today, right? Who uses floppy disks? Who still uses floppy disks? If you had to ask that question. Anyway, before I answer that, I want to tell you that there's this gentleman, and he is in a California warehouse, and he's the largest collector and seller of floppy disks. He refurbishes them, et cetera. And he is a bulk supplier of the 3.5-inch floppy disk used to store data in the 1990s. He sells about 500 disks a day but says he knows his days are numbered, and this will not be forever. So his industry is going to eventually, you know, implode because they're not going to be needed anymore. So who still uses floppy disks? Well, I think the question comes if you've got some proprietary pieces of equipment. You got people using things like embroidery machines, stuff like that, and other legacy equipment that can't read anything but a floppy disc. That's all they have.

 

 John C. Morley: (28:21)

And so BBC estimates that they're in more than 20,000 floppy disks would be needed to store the same amount of information that a 32-gigabyte memory stick can. That's pretty amazing, right? And when we think about, you know, who's using them, you know, you've got many industries as you've got, I told you .you've got the embroiders because they didn't have technology that could really go to this next level. And you might say, well, John, it's so easy, why don't they just add the technology to their equipment? Well, it's not so easy because the types of equipment are very old and this is one piece of equipment that people don't want to buy brand new machines. And you're talking about machines that could range anywhere from 5,000 to $20,000. And unfortunately, ladies and gentlemen, they don't have anything but a floppy disk, and this might sound a little crazy, but I have to tell you that floppy disks still have a purpose in our world. They still have a purpose. And that purpose is to be able to store small amounts of data on legacy equipment, right? Legacy equipment still uses floppy disks. Did you know that

 

 John C. Morley: (30:04)

You've got new medical equipment now, but a lot of the old ones still use floppy disks. And the interesting thing is that floppy discs are very inexpensive, okay? But they're still used a lot. Did you know that ATM and legacy cash transaction systems are still running with floppy disks? That's pretty cool. Now, you might say to me, John, why the heck are we still using floppy disks, and where do we stand? Well,

 

 John C. Morley: (31:03)

They've been around for a very long time, and while the average user might not have any cause to even think about buying a floppy disk, many people just cannot live without them. They're in real demand for certain types of equipment. Most manufacturers have stopped producing them, but this one group still uses them. And the floppy disk might seem like something better than in the 1990s. But the thing is, floppy disks just have a very minimal purpose. And so, you know, you're talking about legacy machines, you're talking about, you know, machines that have no way to store things except for floppy disks. And so the question might come down if you asked me right now, John, what equipment still uses floppy disks today? And I would have to tell you that, you know, we've got things like the at m machine, we've got the embroider machines. You want to really laugh. The US nuclear force still uses floppy disks,

 

 John C. Morley: (32:37)

The eight-inch floppy disks. They're using the eight-inch floppy disks to still run the US nuclear weapon system. I think they need to figure out a way to change that. But they're saying that taxpayers have spent 61 billion a year on maintaining age technologies. Why isn't our government updating this? I mean, what's wrong with them? And it said that it was three times more than the investment in modern IT systems. We got a group of people that might know how to do war and how to run the country, but they sure don't know anything about technology. I mean, that's a given, right? Who still uses floppy disks? The report also said, and I quote, the Department of Defense Systems that coordinated the intercontinental ballistic missiles, nuclear bombers, and tanker support aircraft runs. And I quote on IBM series, one computer, a 1970 computing system using eight-inch floppy disks.

In the IBM series, one computer runs the system that manages tankers and ballistic missiles. Is there something wrong with that picture, or am I just asking something that's not really right? And to understand what a series one IBM is, you've got your CRT, which is your screen. You've got a keyboard that's probably three or four times the thickness of a regular keyboard and maybe a little bit longer. Not much. The keys are very different than the regular keys that you have as they have more tactility to them. You know, they have very cliquey sounds, and they have the storage drive, and then they have the machine that runs it, which is actually, we'll call it, the tower if you will. Well, think about this. The tower is a little bigger than your refrigerator, all right?

 

 John C. Morley: (35:07)

And it is about three times the size of a typical tower, a medium tower going from left to right. That's a pretty big machine. So you need a lot of room for this. And the printer is ancient, but the issue comes down to the fact that they don't want to write new code for a new system. And they say the system remains in use. And I quote in short because it still works, and the Pentagon spokeswoman, Lieutenant Colonel Valerie Henderson told the AFP news the system remains in use because, in short, it still works.

 

 John C. Morley: (36:00)

And I know this might sound very frustrating. Disc-getter discs became popular in the 1970s. A standard eight-inch, 200-millimeter floppy disc had 237 points and 25 kilobits of storage space, enough for 15 seconds of audio. Wow, not really worth much. And you would need more than 130,008-inch floppy discs to store 32 gigabytes of information, the size of an average memory stick. In the 1990s, the three-and-a-half floppy became the norm with a 1.44 megabyte of memory. Dell stopped making computers with inbuilt floppy disks in 2003. And very few manufacturers still make them. They're still in use in some 1990s technical equipment that is too valuable a scrap. So you can buy floppy disks pretty expensively. So you might tell me, John, can you get a cheap floppy disc? So floppy discs are not that expensive. But what about the drive? Well, a floppy disc drive, okay? It is not that easy to come by. It really isn't. Robbie's gifts are easier.

 

 John C. Morley: (37:33)

You can get an external USB external floppy drive. But what about an internal floppy drive? You can still get them, like on Amazon and stuff like that. And I remember, cuz this brings back memories, the typical 1.44 floppy drive, okay? When it was more in its prime was probably around, I'm going to say I had a guess it was probably around 50 bucks. Okay? They have them used okay for $39. Then after they went several years, and then it was like three or four years before they became obsolete, you could buy them for 25 bucks. They had two connectors, one of which was the standard connector for your power.

 

 John C. Morley: (38:39)

And you know, they had the four-pin mail connector. And then they had the other connector, which would be your floppy FTD connector, but the USB drives get this. You can buy a USB external floppy drive for under 20 bucks. So you might be asking me, John, how much is a floppy disc? Right now, you can buy floppy disks in a pack, a 50-pack for 49.95. We might say, gee, that doesn't sound too bad, right? 49.95, and you divide that, ladies and gentlemen, by 50, that means you're paying basically about 99.99 cents per disc. So just under a dollar.

 

 John C. Morley: (39:46)

And the thing about floppy this is they have the little, you know, the little metal slider. So when you put it in the drive, it had a spring, so it would go to the left, and then it would be open. It was kind of a way of keeping that area safe, but sometimes those metal things would break off. And then there was also a nub on the side, like a little stub. And when you push that nub, you could lock the drive so that nothing could go right to it, but it could always read. So very interesting. But, you know, floppy drives are definitely on the way out. I know I don't use them, but when would I need to use them? I guess if I had a very specific application for a proprietary piece of equipment and I had to get data into it, and it didn't have a USB port and an FDD controller, then I'd have to use a floppy drive.

 

 John C. Morley: (40:35)

So you have to realize, though, that if you have a USB and they don't have USB, that's not going to be enough. So you have to find an internal floppy drive. They're not too easy to come by. Ladies and gentlemen, an internal floppy drive. I didn't say a USB drive. I said an internal floppy drive, an internal floppy drive, okay? Right now, you can get a Sony intro floppy drive. Now they're charging a lot more money. They're charging a hundred bucks. That's almost twice what I was paying for floppy drives over 10, 15 years ago. And the thing about this is that Sony is still making them, and there's another company that does emulators, and they're making them is very simple. They know that there is a need for them on certain machines, right? Certain machines still use floppy disks, and it's a very inexpensive medium, but I think they're worried about, you know, putting more technology to be able to use things like USB.

 

 John C. Morley: (42:05)

And so Sony manufactured the world's last new floppy disks back in 2011, but the product's longevity and reusability have withstood modernization in Japan. So they have fund managers using this. They're even using this on financial systems. I can't believe I've even seen these in some old digital signage systems. And that goes back quite a bit. Definitely goes back quite a bit. All right, I have one more important story to share with you guys tonight, and is everybody ready for it? Uber launched an advertising unit to let marketers target ads based on where they go. This is interesting. So we're all familiar with Uber, Lyft, and those types of services. Well, imagine now using your app, and you say you're going somewhere. They're going to start showing you, let's say, attractions or restaurants or things that are going to be where you're traveling.

 

 John C. Morley: (43:14)

So if you are, let's say, taking your Uber or your Lyft, and you're going to a place 10 or 50 minutes away, it's going to show you the place over there. Right now, it's only Uber doing it, but I suspect that Lyft will be doing it soon. I also believe, I think this is coming, that we're going to start to see advertising in the back of the Uber and Lyft vehicles. I think that's coming. And the nice thing about that is that they can just push advertisers on and off without having to spend a lot of time, especially because it's a digital, whole digital network. They could put you on there for 10 minutes, an hour. They could push you out wherever you want to be. You could pay more money in prime time or what they call basically their rush time.

 

 John C. Morley: (44:06)

The surge is what they call it. So really, some interesting things. Ladies and gentlemen, I hope you have enjoyed this great edition of the JMOR Tech Talk show. We have one more week to be together next week for October, and then it will be time to say Happy Halloween. In the meantime, I hope you have not gotten your Halloween costume and that you are either making one or going out to buy one. Because, after all, people of all ages still go trick-or-treating. They still go to parties. It's not just for kids. They now do trunk or treats for adults with liquor. All right, it's been a blast being with you. I hope you have gained some new knowledge. Check out www.believemeachieve.com. And there's so much information that you can learn to improve your lives. If you're looking to be a guest, please visit www.jmor.com and reach out to us, fill out an application and apply to become a guest. And if you have something of educational value, a very good shot will invite you for a pre-interview. And if that goes well, you'll become a guest on our show. Of course, I hope you'll like, love, and support the channel. Make a choice, ladies, and gentlemen, to tag your friends, colleagues, and associates.

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