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Caramel Lucas: Hello everybody. Thank you for tuning into my podcast. Keeping it real with Caramel as we say, 100, I have the ultimate, Mr. John on the line. How are you?
John C. Morley: You're very well Caramel. How are you doing today?
Caramel Lucas: I am doing Perfect. The weather is good here in Orlando. So, you know, I'm doing good.
John C. Morley: The weather here in New Jersey. I will tell you it's nice, but it's a little cool. The last time I think I looked at, I know yesterday it was raining with the snow and whatnot. And today it's still, you know, just kind of a little bit cold. I think the last time I looked at it, it was like about 33 degrees.
Caramel Lucas: Oh my God. I do not want to do the snow or the coldness again. Like that's why I moved from, you know, up North, because I didn't want to do that anymore. I wanted more of the warm weather, you know.
John C. Morley: Yes. Yes. Where were you from up North? Where did you move from?
Caramel Lucas: Well, I was in Connecticut.
John C. Morley: Very nice.
Caramel Lucas: Right. And then I moved here to Florida. So I was like, this weather it's perfect for me, you know, besides the rain, but it is all good.
John C. Morley: Smart decision. It's warm down there. My folks are actually down there near Naples area, so they love it. They love it in Florida, and I get to visit them several times a year. So it's fun. I like to visit, but don't want to live there full-Time.
Caramel Lucas: Okay. You know, so tell the audience, just is a little, teeny bit about you because we're going to go into detail, you know, in the interview, but you know, where you live and all this good stuff, give a little touch up.
John C. Morley: I live hidden Franklin Lakes, New Jersey in Bergen County. And I am a serial entrepreneur. I started my first company, which is JMOR.com, which is a tech company when I was only in college. I think it was around my, it was right around my junior year that I started the plans for it. And then I was kind of working part-time and I started a little gig there in college where, you know, you were allowed to make some money. I did a $5 basically call, it was on the phone and $10 if it was in person. Now you and I know that you don't make any money by just charging a flat fee, but that's what I was doing. I really just wanted the experience to be in front of people. I love technology, being an engineer. And then when I graduated, I got a small job with the government and I realized real soon that people didn't appreciate my talent. And so I knew it was temporary, but I learned something Caramel. I learned something that I really just picked up only a few years ago, but it took me many years to really learn what I captured back then, which is kind of scary. I went to the HR director and few I'm going to say months till I was to be vested for the full amount of the money. And I said to her, I said, you know, I want to say, thank you. You're welcome. And she said, what do you mean? I said, no, I just want to say thank you. And she didn't get it. And I said, I'm saying thank you to you, because this is the last day that I’ll be working here. Thank you for helping me become a better version of myself and thank for all the things you've done for me. And I thank you for allowing me to help you become a better version of yourself. And now my journey is time to move on.
Caramel Lucas: Wow, yeah, that's awesome. The way you did it though, it was so smooth, you know, and I know she was looking at you like, huh? You know, like, thank you, thank you for what, what did I do for you?
John C. Morley: I was just very grateful, and I never said anything nasty to somebody. Like I was going to leave or anything like that. But they were just like, they had this like ego in their mind and they always try to take credit for what I did. They would take credit for that. When they were rude and they were being condescending and I just realized that, you know, I need to get out of there sooner or later, you know, I put a few year in and if I hung in there, but they weren't paying me a fraction of what I'm worth and I knew it. But I learned a lot, and it was fun. And that's when I really knew that I need to be in my own business. I needed more hours. I need to be what I want to be. And when people tell me Caramel that I can't do it, I just go right back to them and say, yes, I can.
Caramel Lucas: Exactly. Exactly. Because you know why? Because you proving a point, you're proving that you can do it. People are so negative about other people trying to do something for themselves. I really believe the reason why it's because they can't have the motivation to do it for themselves.
John C. Morley: Exactly. I had a, I'm also president of a 501C3, a chamber farmers. And I won't give you the person's name, but I went into a person's office who invited me in there and I had designed this whole program for shopping local. And I went into the person's office and he goes, how many people do you have in the chamber? And I said, Oh, about five or six. He says, you're not really doing that, well are you? I said, well, I said, I had to clean up a lot of the issues. There were problems. People were stealing from the old chamber. I had to like reinvent everything, fix things with the state. He says, so when are you going to give up? You know, you're not really going anywhere with it. And I looked at him and I said well, let me think about that for a moment. And I paused, I said, I want to give you the exact date that I'm going to give up. I wasn't giving up, but I just kind of was playing with him. And I'm looking at him, I want to get you, make sure I give you the right date, let's see December, maybe, I'm going through my mind. He's like what date? He is ready to like write it down. I was like, I'm going to give up, sir when a little baby boy or a little baby girl tells their parents, they don't want to learn to walk anymore. He looks at me and he goes, when the hell is that? And I said when sir have you ever known that to happen? It looks at me again. He says, shaking his head. He's like, never. I said, you are a very intelligent man. You know what John? You're arrogant. Now get the hell out of my office.
Caramel Lucas: Oh my God. Yes. Yes. I love it. Snap, snap, snap. I love it.
John C. Morley: As this was happening, he wasn't going to support me and that's okay. But there's always that little political, what do you want to call it? Tension there. So you have to be politically correct. So I'm always doing things for the right reasons, not for political reasons. And they don't always like when I say that I'm doing things for the right reasons for the people. I'm not doing things right to get up on stage or I can have a light on. And they don't like that, so they will always be afraid Caramel of what I'm going to do next. And a couple of times they tried to get the law to, you know, bring me out. Cause they thought I was doing something wrong when they're like, he's not even doing anything wrong. Well, can we find something? And I said, you know the paperwork you are sending me? It's toilet paper. You're sending the me paper that is toilet paper. And I went to the attorney and he says, John, I can't really say anything. But I said, I know I said, you get hired by them and you have to do what they tell you. So you really don't have a backbone to know what's right or wrong. You just do whatever somebody tells you. If they tell you to jump off the bridge, you serve them with papers to jump off the bridge.
Caramel Lucas: Wow. And then, you know what? That's kind of true too. But you told them that like you, like, you really went into it. So now you have your own marketing and publications. So, how did you get connected with people on LinkedIn? Like how's that working?
John C. Morley: That's been the million-dollar question. So, you know, I have the IT, and I still have that background and that experience, well, I learned about seven years ago, Caramel, that you know, you had to have the right people working for you or, you know, outsourcing things to them. So I thought I had the best marketing company, and advertising company, and they were out of Manhattan. I'm not going to give you their name. And I thought they were great, but you know you're dealing with the wrong company and I'm going to use three amounts of money. I'm going to pick a dollar $5 and $10. Those are not the amounts. When I wrote them a check for a dollar, they said, Hey, John, let's go do a quick breakfast at Dunkin donuts. When I wrote him a check for five, well John, let's go catch something at Houlihan's. They're not even in business anymore or you know, somewhere for lunch, we'll grab a nice sandwich. When I gave him the $10, let's go to a Ruth Chris or a nice steak house. So I thought maybe my mind playing games. So I decided one time, instead of sending them the $10, I'm going to send them the dollar. Oh, John Brian called. And reached out to us because you know, he, right now, isn't going to be able to do dinner. You see his mother-in-law's coming in and then he's got to pick up his car right after lunch. Could you guys just do a simple breakfast? He would really appreciate that. Yeah, that's fine. A couple of weeks later I was paying him a dollar and decided to pay him $10. Oh, John Brian called he's apparently got some kind of a personal issues at home. He's not going to be able to make you a meeting for breakfast. He regrets to inform you. He doesn't even think he'll be done with the personal issue till lunchtime. So he's saying, can we just get dinner at night? You and him like eight, nine o'clock and be safe. And this way we know we don't have to rush. And I'm just like laughing Caramel. I am laughing up a storm because this is insane. But you know, you're dealing with the wrong company. And what really put me over the edge Caramel was when I was doing one of these brochures and I had hired somebody to copywriting and all this stuff. And what happened was when this went through, the next thing that I realized was that the deadline for them was let's say today. And I said, Oh, we got time to make changes. Oh, John, if we make changes that's going to have to change the deadline. Well you just told me your deadline is today. That's correct. Our deadline is today. Your deadline, my friend was yesterday. If you'd like us to move the deadline for you, it's going to be $500. So yours will be today. And then ours will be tomorrow. And I said, wow, wait, how is that happening? Well, you see, we don't really print anything, but what do you do? Well, we send it out well where you send it. Well, that doesn't really matter. And I said... Oh, this is just terrible. And I said, I'm going to put up with this, go through the whole nonsense. And we're all done. I went back to my office. I noticed one of my copiers was up for expiration on the lease. So I went down to the copier company to pick out a new copier. And while I was down there, I said, by the way, what's it going to run me for a modest print production machine that could do full graphics in house postcards, everything? And they gave me the number. And I think I almost fell off my chair, $150,000. So I went to my bank and I said, hey bank, I think I'm going to start a new business and I need $150,000. I didn't expect them to say yes right away. They came back and said to me, oh yeah, John, when do you need it? Well, like,
Next week. We can have it for you tomorrow. I went back to the production company, they took me out for lunch, and I didn't tell him I had the money yet. I'm still working. I said, it's going to be a couple of weeks, yeah, it's going to take time. I said that amount of money, you know, it takes time. No, we understand. I said, but you know, I may want to get a better deal. I don't think that's the best deal. What do you want? So we knocked a little bit off the price, and you know, they were going through everything. And then I remember I went through 40 or 50 hours of fiery training. And for those you who don't know, that's basically a complicated machine that takes all the instructions and makes the colors look nice and pretty when they print out and they're all print properly. So I learned how to do that. And I didn't know anything about printing other than the machines, how they work, but I wasn't a graphic person. I'm not a graphic designer. So I had to start getting people to help me do graphic design. And then I had to learn about paper stocks and paper styles. And I learned that there was 150 some places in that machine where paper could jam. And then I realized that, you know, I can't just print for my own company. I need to get some clients. This is expensive running a printing company. And so I got my first client. It was actually an insurance agency and we did some flyers for them. I still remember on an 80-pound cover gloss, card stock paper. And they loved it. I love it too.
It's like that big paper, right?
John C. Morley: Yes, 80 Pound cover they call it. That's like minimum Caramel that I will mail something. When I do like every door direct mailing. You want something not too thin, so it doesn't get damaged, but you don't want something too thick that it's going to cost you more money to mail where it's going to get jammed in the system. So there's some specifications and 80-pound cover is not what everybody does, but it's what you should do because it's the most reliable to go through like a mass mailing or something of that nature. So I did these flyers for them and they didn't know what they want. I said, well, you want an 80-pound cover. They said, what's that? I said, we'll give you a sample. Okay, I gave them a sample. Yeah, yeah, we'll go with that. And then every time after it was the same thing, and then you know, made some money from them. And then I realized that this is expensive. Just having, you know, one client, I’ve got to get more. But then what came to my mind was that we're not just going to do print. We need to do digital. Now, JMOR.Com JMOR connection is my IT company. We were always doing websites, but we never really did the graphic design. You know, we relied on the client for that. And I decided, well, this is a perfect opportunity to spin that off to this new company. JMOR will still do the backend of the website, neighborhood publications will hire Jay more to do the backend, but neighborhood pub will do all the front-end work such as the graphics and things like that. And then that got into marketing and public relations. And the whole about us is very unique as we print on anything, paper, plastic, metal, glass, wood. So we get into the LinkedIn is probably where you have your questions about and meet too. So we weren't always very well known in the LinkedIn space. This just happened just around the pandemic time, to be honest with you. So I’ve always had some contacts in LinkedIn, but I really started to step up my game as you said. And I realized that my profile was nice, but it wasn't, it wasn't top shelf. And I always even bringing my a game and I’ll tell you more about that in a second, but bringing my a game was really important. So I knew that image was so important, and people only take Caramel about two to six seconds before they're going to decide to connect with you or ban you forever and never like try to connect with you. Hey, you should reach out to John. Or I reach out to them and they meet me in person. That's a little different, but you don't get a chance in the digital world to remake a first impression. You really don't get a chance in real life either, but it's a little different. So I realized that I needed to step this up. So I create a LinkedIn banner profile, my graphic team and I. And I realized that it was not just about making it look very glitzy and professional. I had to put something in there, Caramel that I would say was going to track people to me and not because I was an expert in my field. That's not what gets people to do business with me. It was commonalities that were similar in the marketplace that would attract people that I already had a natural connection with, but just didn't know it. I spend some time and I came up with a LinkedIn banner profile. I realized, well, this is cool. This is amazing. I started getting connections and people are reaching out to me. You're John, I said, yes. And they're like, oh yeah, I saw your profile. Oh, this is cool. So I'm going to networking events. And they're like, Oh yeah, you're John. And you do LinkedIn banner. I said, yes, I own a marketing you know advertising, PR company. Oh, we don't care about the IT company. So we did that and about a couple of weeks went by and I decided to reach out and say, I'm John C Morley. I am a serial entrepreneur. And then I wrote my campaign called get a million eyeballs on you in 30 days. And so that I was very fortunate in, because I spoke for Harvard and Yale many years ago, when I got out of college, I was talking to a guy on the plane, maybe a couple of years older than me. And he was asking me to do a talk and I had to come up with this round the spot. And I still remember it to this day. It was minor, major inconveniences of Y2K. And he's like, okay, John, he said, that's great. He says, I have to go through some formalities, but I think we're going to use you. You know, we can't pay you any money, but you'll get an honorarium and you'll also get a free dinner. This was great to speak for Harvard or Yale. It was my first one. So then I realized that I have people in my portfolio and that I could start building a database of these people. So I called and I said, Hey, I'm John C. Morley, I'm not sure if you remember may, but I gave a keynote for your university. No, we don't remember you. Caramel Lucas: I said, well, you're one of the alumni. Do you remember the talk in 1999? Where you at the alumni dinner at such and such location? He is like yes, I was, do you remember the talk that was given at that? Yeah, I do. Minor and major inconveniences of Y2K. She said, yeah, she says that was an amazing speaker. So that was me. She said that was you? I didn't know your name, forgive me. But that talk was amazing. You said the world would not end as we all knew it. And you were right, the world didn't end. It just was inconveniences, bank screwed up. So that kind of built my trust you know, what was going on. And then what happened next was I realized that I had a database of these names and everybody said, John, I would love to get that list.
I said, I bet you wouldn't, so would a million others. And I said, I'm not going to do that. Because if I do that, forget whether I'm going to make money or not off of it, it's going to tarnish not only my reputation, but it's going to saturate the industry to put stories out there that are not going to be heartwarming, that are not going to be interesting and compelling. It's just going to be a bunch of nonsense sales profiles, the hard sell people. And I said I'm going to do that. So I decide to make a database. I called these people. If I said, Hey, you know, we talked, I was wondering, would it be okay if I used your email from time to time to send you some human-interest stories or some things, I think might be of interest to you? Would that be okay? Now I'm going to vet all the stories and either we'll write them, and we'll make sure that they're a high-quality content and I won't share your information with anybody. Would that be okay? Yeah, that'll be fine. So people started to realize I'm getting coverage. How do you do that? Well, I built my own network. Well, how do we get access to that? I said, well, you can hire me. I can write something for you. Well, no, we just want to give you something. I said, well, we don't work like that. So we can modify what you've given us, but it's not a sales channel. So this isn't something we want to cheap and we want to give value. That's all what it's about. And the lady says to me, she says, well, that's kind of amazing. She says I just wanted some quick way to be able to get the information out there. And I said, well, we're not way, we're about building relationships. And that's when it came back to me with LinkedIn and I said, huh, I know what I'm going to do. I'm going to start telling people about my LinkedIn banner profile service that I just launched. Well, John, what is that? I'm glad you asked me. That's when we sit down with you for about 60 to 90 minutes, you pay us, and we ask you some questions in an informal interview. And then we come back in about two weeks or less with two comps that basically put your stories on the map, into some real amazing, sexy looking attractive LinkedIn banner profiles that catch people's eyes. And people were like, that's amazing, what does it cost? And I gave them the information. And then when I started taking him out and I said to the person, you know, how much do you spend If I may ask you, you take people out to dinner and lunch all the time, right before the pandemic. And he says, yes, I do. Okay, let me ask you a question. How much money do you spend every single month when you, you know, you take somebody out, we'll just say you take out how many people a week? I'd say I take somebody out to lunch every day and dinner. Would you say you spend maybe about $50 for lunch and maybe the better people you're trying to schmooze, you maybe spend about a $100. That's probably about accurate. So let's just call it four days a week. Cause I'm assuming you do something else on Friday night or your family would probably kill you. So you spend about $600 a week, right? Let's take a ballpark of that. And let's say you do that for 52 weeks. Assuming you go away a little bit, let's say we'll factor it down to $30,000 a year. Does that sound about right? He says, yeah, that's about right. I said, okay. So let's take that. And let's factor that into how many weeks in a year. So let's say you've worked roughly around 50 some weeks in a year. So we took that same number that we came into. So now if you took that $30,000 and how many people did you actually get business out of? In that week or let's say that month because it wasn't every week, was it? No, John, we're lucky we got two people a month. So you got two people a month, right? You spent $30,000 a year. And you're telling me that you've got two people a month. That means each person cost you $2,500.
Caramel Lucas: Yup. And that means that he can use that money.
John C. Morley: Okay. I said to him, what if we were just a fraction of that? He said, well, how would you mean? I said, I'm not going to give you the exact number, but let's say the number was X dollars and now you had a way right. To connect with people. And I put people in your funnel. What would you say if you got 50 people every day in your funnel and out of those 50 people in the week, cause we're going to work five days a week for, you can still go out to dinner, 250 people a week, times four, that's going to be a thousand people a month that I'm going to put in your funnel. Now these are people, that need, want, can afford, and want to talk to you about doing business with you because we're going to cultivate a list that's going to be able to get these people. I'm interested. So you just took your whole budget for what you spent. And if you went with one of our premium packages, which I'm going to assume that you're going to go with that. So if we took our premium package for the entire year after you got set up, you're going to spend, we're not even going to spend half of that much less. And he's like, that's amazing. And so I said, this is how it works. I said this is the new economy right now. You might've heard something called the gig economy, whether you're working for a company or whether you're working for yourself, it's about getting out and networking with people, but it's not hard selling people. It's about having conversations. So what we do is we put you in front of the people to get engaged. So you can have more dialogue and interesting conversations, which will bring up more problems and challenges that you're going to help solve.
Caramel Lucas: And that's awesome. That is awesome because I was wondering what you know, how you was connecting with people on LinkedIn and that's awesome. And I also see in your bio that you have the largest two worlds international banks that you're working for as well.
John C. Morley: That is right. I can't mention the name, because of a nondisclosure. Several years ago, and I will tell you, it took several years to get vetted by these banks. I have a level nine clearance, which is pretty high. There's one level higher, which is actually, they do blood level 10, but level nine is pretty high. You could still work within, let's just say a foot of the wire that runs wall street and at a level nine which is I just can't take things home with me, but I wouldn't want anyway. So that's the only difference. And when I worked for these banks, you know, they just want things from worksite unless I was a level 10. And they're very concerned about keeping things under wraps. They don't want their names mentioned. They don't want to know that I'm working on this or what technology. So everything's very hush hush. But the thing that's really interesting to your viewers is that if two international banks have our company on standby, okay, wouldn't you want a company like ours to be servicing your small or medium business. So that's what I tell people. We may not be on the globe like a three-letter company out there. Well, you know, this is because of the branding they did. Isn't it better to do business with a company because you get to know who they are. The branding is going to get you in the door, but it's not going to hold the relationship. These companies get you out there. And again, I'm not going to mention names, but there's a company that has a letter toward the beginning of the alphabet. And we knew who, I mean, basically they pay a lot of money and they're a marketing company. They were known as a very good tech company, but the technology sucks. We used to sell their product and we dropped them because you know why Caramel? They don't care about you, about me, about my client. They care about their money. The money is going out to one of their conventions. And we were on one of these cigarette boats. And I was talking with one of the other fellow engineers. He said, John, he says, yeah, we're going to be getting out of that system. What am I supposed to do? Well, you're just going to have to get another dealer system. So what about all my clients? Well, you're going to have to upsell them to the system and that's going to probably cost you to them probably around $30,000 to $40,000. I said, but the whole system from the beginning was only $6,000. Yeah, I know. We're just not going down that path. I said, you said you're going to deal with small to medium business, but you're really not. Your idea of a small, medium businesses over a hundred. When I think of small medium business, our sweet spot is 25 to 250, your small, medium businesses, everybody over a hundred users. T? And that's not everybody. So what I learned that they didn't care. It started to get my mind thinking that maybe this is not the right company for us to be a partner with. They have all these certifications. And I tell people today, get the certifications. I'm not going to hire you based on your certifications. I'm going to hire you based on whether you know how to do the job. Those certifications are a moneymaker. That's what they are. They're a moneymaker for that company, for the testing centers. At the end of the day, I ask somebody to do something, huh? How do you do that? Well, you're certified.
Caramel Lucas: John, right, John, they're certified, but they really don't know what they are talking about.
John C. Morley: That's the challenge. And then what really put it over the, I guess over the coals was we had a client. It was a dentist, and his switch went bad where all the wires are connecting into. So we always have backup equipment. We called their support line, and we get somebody to hardly speaks English. And you know, you have a problem when they tell you they're going to help you with this one and that one, you know you're in trouble. And so I'm trying to be polite with these people. And I said to the guy, you know, his name is David. Now we know sure as heck his name is not David, but his name is David for us as Americans to feel comfortable because it's probably his name is Sahil or or something. And so I'm like, I’ll go with that if that's your name for today. So I'm having a problem with the switch. So did you try to reset it? Yes, we did that, David. Okay, did you try to do it manually, I said we did. And so does it work? I said it works fine. He says, okay, then you fix it. I said, no, David, I said, that's a workaround. Okay, hold on a minute. Let me check this with one of my supervisor. And I get back to you just two minutes. Okay, two minutes I get back to you. Comes back to the phone, he goes we're going to open up a support case for you. Well we want to tunnel into it, I said, no, no we're not tunneling anything. So here's how this is going to work. Real simple. I am very busy unless you want to bill from me. I said, you're going to send me a label with an RMA and a prepaid label to get this back to you and you're going to overnight me a new one. Oh, I'm so sorry, Mr. John, why are you sorry? Well, you'll see that product line doesn't have that support option. I said its business class. No, I know, but we don't do that on products that are under $4,000. Oh, so you can't fix it. Well, we can, we give you an RMA, but you're going to have to pay the shipping back to us. And in about two weeks, we'll fix it and then send it back to you. I said, what is my customer going to do? Mr. John, I am so sorry on that one. You're sorry. I said, tell you what I'm going to do. I've already replaced their premise with another product from another company. But I did this as an interim because while I was waiting for you. And so what I'm going to do is I'm going to leave that product in there and I'm going to take your switch and I'm going to throw it in the dumpster. And I'm going to make sure that no one from my company ever buys from you again. If they do, they're going to be gone.
Caramel Lucas: Ooh, you is feisty. You're so feisty John. You are feisty though. You can be feisty. I can tell.
John C. Morley: Like I said, I'm president of a chamber of commerce in my town. And but the same thing there, I don't tolerate nonsense either. If you're there and you're trying to use it for your own benefit and you're not helping the chamber, I'm going to come back and say, Hey, you remember that list I gave you to go fundraise for money for our charity? Yeah. I noticed you got three clients off of it. That wasn't the purpose of that list. Oh, well, John, we just figured, yeah, you think you should ever mentioned to them about giving money to our charity, which is a 501C3. Well, we didn't get around to it, but it's interesting how guys so close in business over that list. So now they're in the and they magically decide to leave, because they know they're wrong. It's all about being truthful. I'm not perfect, Okay. But if I do something wrong, I'm going to say look Caramel, it was my fault. This was a misunderstanding. I apologize. But I'm not going to look in your face and tell you it's red when really, it's black. I'm just, I'm not going to play that game with you. And I feel so many people in this world, Caramel, they're here to play this game and I think that's the problem. But the one thing I want to share with you that I think our listeners are really going to appreciate is that, you know, in life, as I told you, this one important lesson, if everyone likes you a hundred percent and this other thing, I told you that took me years to learn, I only learned this two years ago. And what I learned was that I always want to please, everybody. I'm sure you like to do that too. You want to please your family, you want to please your friends, you want to please your business associates as much as possible. But then I realized that I'm pleasing everybody and when I'm doing that, I'm not doing the best thing for John or my businesses and you're probably thinking, what does that mean? Well, if everyone likes you, now, I have lots of people that like me, but there are people and business that are not in love with me. And that's okay. It's just business. And I tell people if there are people out there that are not a little bit uncomfortable with me, well then John's not bringing his A game, and that's the truth. And some people are so afraid because they all want to be liked. And we all want to be liked, don't get me wrong.
Caramel Lucas: I mean, I think John, everybody do want to be liked. Not everybody, but people that has a good heart, you know, that really cares for other people.
John C. Morley: You said the magic there. And when people first meet me, I may come up a little bit abrupt to them. Or, you know, like with this chamber, they called me a bull in a China shop. And what I did is I threw, I mean, I knocked all the dishes down and I just, I pretty much set the whole shop on fire and rebuilt it from scratch because I was putting all this negative energy. And you probably have heard this before. If you're around someone and they have negative energy, you kind of tell them, hey dude, hey lady, I don't appreciate that. And if they still keep continuing, I'm out of here.
Caramel Lucas: Right. I don't like negative energy at all. I try to separate myself from negative energy and they said, it's better than a smaller circle than a big one. And I don't do that because I'm very, I want to be positive and I want to see positive things come out of people, you know? And sometimes I’ve been burnt so many times for trying to help other people, try to be there for other people. But when it's time for my time to be there for other people they never there for me, and I feel some type of way, you know, I feel like, I put myself out for you, but when I need you, you're not there for me. So how do I supposed to feel? And I get hurt by that because I'm always trying to help others. And no one never tried to help me to see what's going on with me because you know, sometimes you need that person to lean on and talk to and be around. And it's sad that you can be there for them, but once you solve their problem, they don't say anything else to you about what's going on with you.
John C. Morley: There's two Stitcher radio stations and you might know them. One of them is W I I F M and the other one's W I I F U, what's in it for me and what's in it for you. And I tell people from Dale Carnegie, we should always be interested in the other person first and what we can do to help them. Forget about ourselves from it. But you have to remember that sometimes you have to say no to people, in a polite way, because even with helping them with technology for the office, I remember helping one lady with her printer and I still have her to this day. You know, she said, Oh, I’ll get you some dinners. Okay, I figure it's going to be five minutes. Like not a big deal. It turned into two and a half hours. Had to like reset the printer. I had to flash the rom on the printer, redo the whole thing over and she said, Oh, I'm going to get you dinner. I said, okay, that's nice. She takes out a TV dinner from, I don't know how long from the freezer. She says, I have half of it leftover. I can give that to you in like a drink or something. And I said to myself, why didn't she just like call out, like for a pizza or something? I wasn't expecting it. But what she did was like an insight. And so when somebody does that, you have to realize that when you say no to somebody, you're saying yes to yourself. And so you have to put those boundaries in whether it's your schedule or whatever you're doing. And if people don't fall into the schedule, it's not that you're trying to limit things. You have to realize that you have to give yourself me time. And if you don't do that, and people don't understand that, well, then that might be not a person you want to be hanging around, but there are a lot of people in business that they're takers unfortunately. And there's a new app out, I think you are familiar with it? Clubhouse and just got on it not too long ago. And I first registered for it, and then I realized I had to be invited and I sent a message out, can somebody help me? And they sent me, five minutes. I got on. A lot of people have attitudes. There are some nice people, and they have three rooms, have a community room. They have a hustle room, and they have a pitching room. If you show up, so really simple, a community room is about community and focus for the community. A hustle room is when you're trying to go out there and hustle people, trying to get them to buy a pitch room, is when let's say I'm doing a podcast, or I'm doing a video and my show, and I want to get people I'm pitching to try to get talent for it. That's a pitch. That's not a hustle. So if you’re in the wrong room and you do the wrong thing, the people running it. So you have a stage, those people and the people running it, can report you to clubhouse. And it's a one strike and you're out. There's no three strikes like in ball.
Caramel Lucas: Oh, wow. So it basically video.
John C. Morley: What happens Caramel is you sign up and you know, the best thing you have to do is you have to create your profile. And when you go there, there's some halls they call it, and you pick the hole you want to go to, and you just touch it. And you're in the room and people just start talking. Now I remember the first time I got on, which was about a week ago. And I was on there for almost four hours. Cause I wanted to talk to some of the people on stage. I waited three hours, three and a half hours till I got up to the stage. By the fourth hour I got to talk. And the person that I wanted to talk to have left the stage Guy Kawasaki had left the stage. But there were still some other great people there and it's very touchy. It's a very cliquey community. If you do something wrong, even though you're not banned, the moderator will not bring you up on stage.
Caramel Lucas: Oh, that's not. Oh, I won't do it. I don't even want use that,No, not at all.
John C. Morley: I will tell you I'm touching in it. And I'm trying to set some communities up to help people. But it is tough because right now it's all free and you've got a whole free for all there. You got scammers in there.
Caramel Lucas: Oh no, no. That's why, I don't want to deal with none of that. I do not want to deal with none of that. So how's your talk show going?
John C. Morley: The talk show is amazing, it has about 12,000 people now following us.
Caramel Lucas: Awesome, I am trying to be like you.
John C. Morley: I am so happy about it. I started six or seven years ago with a little tiny show on blog talk and it was great. I got inspired by a friend of mine and I surpassed his numbers. I didn't even try. I think I was up to a 1,000 to 1,200 people. I was very grateful. And then I grew a little more and I decided I wanted to become a national radio show. My little, tiny show. I wanted to go national. So, you know, like pitch recordings out to the different studios to get me to carry me. And nobody was interested. Well, a few weeks later I got a call from somebody says, Hey, John, I'm not knowing if I'm interested, but I like what you're doing. And if you can conform to what I want to put you into, I might be willing to put you on my network. So I had a conversation with the person. He says, well, this is how I want it to be. And I said to him, look, I said, I'm willing to be on your show. I'm willing to build you great content and do all these wonderful things for you. But these are my non-negotiables. If we can't do that, I need to not waste our time and just like cut our time. We just move on. And so he said I can go with that one, but this one, I can't, it's all right. I can live with that. So we started out with the show we grew, and we went up to about 38,000 people watching us in 43 States. Now that was great. But here's what happened. A gentlemen in my office and said, I'd like to, you know advertise. I was tickled pink that he wanted to advertise on our show. So I gave him the number to the syndicate. I didn't even ask any questions. About a day later I got a call, you just got a cheque for about $3 million. I said, Oh, that's fantastic. I said, can I ask how much of it do I get? He said, well, John, that's the bad news. Well, you don't get any of it. Can I ask why I don't get if I am the host? Well, technically you would get the money. But in this case, you don't, you really got to explain this to me because I don't understand this at all. Okay, it's really kind of bizarre what happens, it is good for us, but bad for you. He called the station and he wanted to buy out your slot for a political campaign, Thursday nights, 9 to 10 for the entire 43 States. I said, you let him do that. He said, John, that was money. I said, so you're not really loyal to me. He said this John, it was business.
Caramel Lucas: Oh, no. I hate that John. I hate it.
John C. Morley: I was so turned off. I don't ever want to work with that.
Person again. I won't. Then after that, I kind of had a little bit of a,
How can I say a heart or maybe a bad taste in my mouth that it's like, I don't want to stuff anymore. I don't want to do podcasting. I didn't want to do anything. So during the pandemic, I decided that I was going to get involved and start doing a little YouTube channel, like some unboxings, a review channel. And I have a small channel. It doesn't have a lot of followers, but I enjoy it. I have a lot of fun doing it. And I reviewed thing phones to Bosch dishwashers, to shredders, to all kinds of stuff. And so I was online, and I saw this cohost and I said, huh, you know I saw your show and it's great. And he said, are you such and such? I said, yes, I am. I said, I had a tiny show. He said, you had a show on the radio. I said, I had a show on national radio for about six months until they bought me up. He said, no, that was terrible. He said, you want to do that again. I said, nah, those days are done. He said, well, why don't you bring back a video show? And I said, nah, I'm not really much into doing video. You're not? No, he said why don't we just shoot one? Well, I really don't want. He said no, but it'll just be fun. Let me just do it just for fun. I said, all right. I said, we could do it just for fun. Just one show. So we do the show, same name, JMOR tech talk show. I gave him my music bed and we'd get on the air and it went pretty well. He goes, so you want to do this next week. I said, all right, we'll do one more. Just one more. I don't want to make this a habit, but I had fun and I appreciate your time. And you're a good co-host and let's do one more time. He said, let's go out with a bang. So the next week we go and do it again, and he goes, you know, your numbers are hopping. I said, yeah, I got a few hundred. No, you got a few thousand. He said, you're on your second, so we did out third show and we are a little higher and I said this is amazing. He said, yeah, he says, your content is great. I said, but I need guests. I can't do all this. He says, you'll get guests. So about, I don’t know, a few months in, I had this premonition that I was going to start interviewing celebrities and guests on my show. And I reached out to different networks and I interviewed some people, but my whole thing Caramel was about value. Wasn't about selling anything without providing value. And I had some people, some pre-interviews with, and it didn't work out. They were trying to sell stuff. And I'm like, I don't think this is a match. So we had another one come on. And I said to the guy, I said, Oh, look at the time he says, what happened? He said, it's only been a couple minutes. I said, yeah, my producers just messaged me in the ear, we're out of time we have an emergency. We got to go to a big spot. Really? I said, yeah, we'll catch you another time. Thank you so much for joining us, Brian. So let's go over to the big story coming on, and he didn't know what happened, and we didn't air him. So that was an excuse to get him off the air. Cause we were pre-recording. We were doing records live, but we stopped doing that because our guests, it was hard to get them to come. So then I got my first celebrity and that was Dr. Gregor from nutritionfacts.org. And it's amazing. So I dealt with my first real outside media agency. And so he was on the show and got to talk to him and it was an audio interview. It was not a video and it was done through the phone. So the quality of it was, you know, so, so, but everybody told me, John, if you take care of him and you do good with this guy, you're going to keep going up the ranks. I said, I’ll try. And they had me very nervous. Like, don't say this to him, don't say that to him. You know, you have to make sure that you've got everything proper. And the handlers were very strict. I got the person on the phone. I still remember to this day, we're supposed to have a 15-minute interview. Well, the interview went 30 minutes. I said, we had an amazing interview. I invite him back. She was like, John, the interview was fine, but you know, next time don't go over your 15 minutes, you took advantage. I said, I apologize, we were just and he had another interview and he had to miss it because of you. I said, I'm sorry. She's like, well, just remember that next time. So that's what happened.
Caramel Lucas: You know what? The show is doing amazing. And I only doing this podcast, you know, because of the epidemic, you know, because there is nothing really to do. But I love talking to people, talking to people like you, you know, I love interacting with people.
John C. Morley: It is nice to hear people's stories and I'm also a first responder. So it's nice to share our stories and to talk about things. And the thing that I got the chance to do today, he's actually going to be on an interview actually in April. So we're recording now for our shows that are the end of March early April. And this gentlemen is the godfather of the cell phone. He is the first person to ever make a cell phone call. I swear to god, I was like, I talked to the gentlemen, because of somebody else that I interviewed. And so it started growing from there. And then they got back to me and said, Oh, you have to deal with the agency. I said, oh no, here we go with the agency again. I talked with the agency as more of a formality. And the interview is all set up, you don't have to really do anything. Cause we're just like setting this all up, but it's all done. Like he already agreed to do it. We're just going to coordinate it. So there's really nothing we have to do. Well, I need my media release sign. Yeah, we'll take care of all that stuff. Don't worry about it. We just want to make this easy for him. The interview was supposed to be 15 or 20 minutes. Now. I said to him, I said, if I go over, you’re a lot of time, I apologize. Don't worry. He says, whatever time I said, we won't get in trouble if we go over? He is Like, he says, I don't have anything else to do today. We interviewed over an hour.
Caramel Lucas: Awesome. Because you didn't want him to miss nothing else, you didn't do that before. You learned your lesson. John, you learned your lesson, that's it. You learned your lesson. So I just want to, exactly, but I'm going to just say to you, John, it's been a pleasure talking to you and you are so amazing. I love your stories and how you interact. And I see why you get a lot of listeners because you have that... You have that spark.
John C. Morley: A spark which just kind of ignites people, you have a very great personality too Caramel, I mean you just have a very warmness and genuineness to connect with people. And you know, that's a gift that not all hosts have.
Caramel Lucas: Oh, thank you so much. And I appreciate it. And I just want you to tell everybody your social media, in case I'm going to have it in your bio, but let everybody know your social media and just in case they want to get in contact with you and all that stuff.
John C. Morley: If you want to connect with me on LinkedIn, I welcome that. You can just go to linkedin.com and once you go to linkedin.com, you're going to put basically the word "in" after you know, the word LinkedIn then another slash and then J-O-H-N-C-M-O-R-L-E-Y-I-V. So that's www.linkedin.com/in/johncmorleyiv. That's a great place to get in touch with me. If you're looking to become a guest on my show, you can visit JMOR.com. Click on, reach out in the top right. And tell me why you want to be a guest. What kind of value you're going to share with my audience and what are you going to teach us? Because I love to learn from great guests.
Caramel Lucas: Awesome. Awesome. And there you go. And I just want to say, I appreciate you John, and I'm going to be the one to reach out to you. Hello.
John C. Morley: We love to have you as guest on the show. You have been so amazing and what we're going to do which I didn't tell you is we take this recording once you share it with us, at any show that I produce or that I'm a guest on, we put it on JMOR.com under shows and there are shows I have appeared as a guest on and we'll list your show. And not only that, it takes about 7 to 14 days, my team will transcribe this entire reporting that we've had together. And that will go up on our website and will link back to you if there's a website you want us to link to, we're more than happy to do that for you.
Caramel Lucas: Oh, you are so awesome. I knew you was awesome, John. Cause I know you're awesome.
John C. Morley: And I just knew when I clicked on your profile and I read that I'm very intuitive and I'm also a Reiki level, two master. I just felt something about your name. When I clicked on it. I just, something resonated with me. Like I just have to try and apply for this show because I just feel like we're going to be a good synergy.
John C. Morley: I'm so happy you did. Cause I'm going to keep in contact with you for sure.
Caramel Lucas: Any tips that you want to know about things, whether it's marketing or whether it's IT or whether it's just business sense. But I think the bottom line is this Caramel, you know, you have to be able to take some chances in life and you have to realize that if everyone else there is singing a tune for you, you need to sing it for yourself because the Pat on your back that you're going to get from somebody else is not going to be as important as the one you give yourself. Amen. Thank you so much Caramel. It is been a pleasure to be on your show.
Caramel Lucas: Amen to that. Thank you so John, thank you.
John C. Morley: Bye-Bye.